"To put away aimlessness and weakness, and to begin to think with purpose, is to enter the ranks of those strong ones who only recognise failure as one of the pathways to attainment; who make all conditions serve them, and who think strongly, attempt fearlessly, and accomplish masterfully." 

James Allen  1864 -1912



"All that a man achieves,
and all that he fails to achieve, is the direct result of his own thoughts."

James Allen  1864 -1912



“Let there be nothing within thee that is not very beautiful and very gentle, and there will be nothing without thee that is not beautiful and softened by the spell of thy presence.”

James Allen  1864 -1912


Thought For The Moment

  Have you got a question?

Tina J Costello
Hi. Tina here.
Do you have a question about one of our products?
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These are the PERFECT gift for every new mother.



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James Allen

James Allen 
An unrewarded genius 

"As a man thinketh in his heart, so is he"

“Cherish your visions; cherish your ideals; cherish the music that stirs in your heart, the beauty that forms in your mind, the loveliness that drapes your purest thoughts, for out of them will grow delightful conditions, all heavenly environment; of these if you but remain true to them, your world will at last be built.”

 - James Allen


James Allen is a literary mystery man. His inspirational writings have influenced millions for good. Yet today he remains almost unknown...... None of his nineteen books give a clue to his life other than to mention his place of residence - Ilfracombe, England. His name cannot be found in a major reference work. Not even the Library of Congress or the British Museum has much to say about him. 

Who was this man who believed in the power of thought to bring fame, fortune and happiness? Or did he, as Henry David Thoreau says, hear a different drummer?...... James Allen never gained fame or fortune. That much is true. His was a quiet, unrewarded genius. He seldom made enough money from his writings to cover expenses.

Allen was born in Leicester, Central England, November 28, 1864. The family business failed within a few years, and in 1879 his father left for America in an effort to recoup his losses. The elder Allen had hoped to settle in the United States, but was robbed and murdered before he could send for his family.

The financial crisis that resulted forced James to leave school at fifteen. He eventually became a private secretary, a position that would be called administrative assistant today. He worked in this capacity for several British manufacturers until 1902, when he decided to devote all his time to writing.

Allen insists upon the power of the individual to form his own character and to create his own happiness. Thought and character are one, he says, and as character can only manifest and discover itself through environment and circumstance, the outer conditions of a person's life will always be found to be harmoniously related to his inner state. This does not mean that a man's circumstances at any given time are an indication of his entire character, but that those circumstances are so intimately connected with some vital thought element within him that, for the time being, they are indispensable to his development.

Allen starts us thinking - even when we would rather be doing something else. He tells us how thought leads to action. He shows us how to turn our dreams into realities...... His has a philosophy that has brought success to millions. It is the philosophy of Norman Vincent Peale's The Power of Positive Thinking and of Joshua Liebman's Peace of Mind.

And thus Allen teaches two essential truths: today we are where our thoughts have taken us, and we are the architects - for better or worse - of our futures. 

The works of James Allen are eminently practical. He never wrote theories, or for the sake of writing, or to add another to the existing books. According to his wife, Allen wrote when he had a message, and it became a message only when he had lived it in his own life, and knew that it was good. Thus he wrote facts which he had proven by practice.

Unfortunately, Allen's literary career was short, lasting only nine years, until his death in 1912. During that period he wrote nineteen books, a rich outpouring of ideas that have lived on to inspire later generations.


Proudly recommended by:



"I have personally read As a Man Thinketh
over 25 times. Timeless material."


- Mark Victor Hansen
, co-author, the Chicken Soup for the Soul books.


Denis Waitley


"There is one little book that impacted my life dramatically during my formative teenage years. That book is, As A Man Thinketh."


- Denis Waitley, author of The Psychology of Winning and featured in "The Secret"


Paul Meyer


“I read As a Man Thinketh once a year for over
15 years when I was in my 20s and 30s.”



- Paul J. Meyer, one of the leading self-help authors of all time. 

“Rely upon your own judgment; be true to your own conscience; follow the light that is within you; all outward lights are so many will-o’-the-wisps. There will be those who tell you that you are foolish; that your judgment is faulty; that your conscience is all awry, and that the light within you is darkness; but heed them not. If what they say is true, the sooner you, as a searcher of wisdom, find it out the better, and you can only make that discovery by bringing your powers to the test. Therefore, pursue your course bravely.”

 - James Allen


Now you can get

"As A Man Thinketh" (1902)

on Audio and E-Book!

As A Man Thinketh Book & CD

Inside the audio course, you'll find the following:

1. Thought and Character 

You'll discover how a man can change his destiny by controlling his thoughts 

2. Effect of Thought on Circumstances 

Find out how circumstance does not make a man but how it reveals him to himself because Men do not attract that which they want, but that which they are.

3. Effect of Thought on Health and the Body 

How pure, strong and happy thoughts create a healthy well-being

4. Thought and Purpose 

Using the power of thought and purpose to achieve your goals

5. The Thought-Factor in Achievement 

How to conquer your weakness and master your intellectual achievements

6. Visions and Ideals 

Why your vision can be true and what you must do to achieve it

7. Serenity 

Discover the power of calmness and you'll achieve success


Our Promise To You


We believe that the work of James Allen deserves to be shared, and in the true spirit in which he wrote, we would also like to give these additional James Allen books as our gifts to you.


Above Life's Turmoil

The Path to Prosperity

Byways of Blessedness & The Way of Peace

Special Gifts

Four of James Allen's Popular Works

1.  Above Life's Turmoil (1910)
"We cannot alter external things, nor shape other people to our liking, nor mould the world to our wishes but we can alter internal things -our desires, passions, thoughts -we can shape our liking to other people, and we can mould the inner world of our own mind in accordance with wisdom, and so reconcile it to the outer world if men and things."

2.   The Path to Prosperity 1907
         The Lesson of Evil 
         The World a Reflex of Mental States 
         The Way out of Undesirable Conditions 
         The Silent Power of Thought: Controlling 
         and Directing One's Forces 
         The Secret of Health, Success and Power 
         The Secret of Abounding Happiness 
         The Realization of Prosperity 

3.   Byways of Blessedness (1909)
"Along the great highway of life there are such resting places; away from the heat of passion and the dust of disappointment, under the cool and refreshing shade of lowly Wisdom, are the humble, unimposing "rest-houses" of peace, and the little, almost unnoticed, byways of blessedness, where alone the weary and footsore can find strength and healing." 

4.   The Way of Peace (1907)
"The heights by great men reached and kept, 
Were not attained by sudden flight, 
But they, while their companions slept, 
Were toiling upward in the night." 

We hope that you will enjoy this series of James Allen's books.  ($40.00 Value)

How are our audios delivered?

Say farewell to tapes and CDs

No more tangled tapes and scratched CD's.

A digital audio download simply means you no longer have to worry about returning audiobook rentals on time, or lugging around bulky tapes and expensive CDs. Because it's digital, you can download your audio and listen to it right away. Choosing an audiobook also means saving time and money. Your wallet and ears can thank us later. 

With us it really is as easy as 1-2-3.

Choosing is fun and easy.

Step 1 - Make Your Choice
Browse through our selection of quality audio titles available.  Choose your new audio title and click the Order Button.

Pay with confidence.

Step 2 - Pay
Pay for your purchase using PayPal's secure payment service. Our secure server guarantees  you can pay with complete confidence.

Download and start enjoying your audiobook immediately.

Step 3 - Download
Once your payment has been processed you'll be taken to a secure page to download your new audio content. Once the files have been downloaded to your computer you can listen to them whenever you want, transfer them to a compatible portable player, or burn them to CD to enjoy on a conventional hi-fi or in-car audio system.  You can even use one of the many free audio converter programs available on the internet to convert them to a variety of  formats to ensure you will always have a copy ready where ever you are.



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To your Health, Wealth, and Happiness!

~ Tina


P.S. You can download the audio and e-book  versions immediately and begin learning from this humble, unrewarded genius.


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